Join Us Level Up Your IA Design Skills

The way you structure your data can guide users to the information they need ... or keep them from it. WIAD Indy can help you see IA in a new light. Learn new trends and techniques to ensure your data gets into the right hands.

For Designers


For Information Architects


For Business Analysts


For Developers


Meet the Event Speakers

Justin Zalewski

Director of Product Design, Studio Science

Robert Bogue

Author, Organizational Development Consultant

Michael McLeod

Co-Founder, Head of Product at Eli Review

Jeff Butler

Senior Platform Architect, Pivotal Software

Event Schedule

10:00 a.m. Check-In Opens

Check In at DMI

10:30 a.m. Welcome and Introduction

Welcome from the WIAD Indy planning committee

10:40 a.m. Session 1

How to Make the Right Messes with Robert Bogue

In this session, we'll look at the great conflicts and talk through why you might land on one side or the other. Folders vs. Metadata. Shallow-Many and Deep-Few options. Along the way we'll dispel some deeply held beliefs that aren't supported by science.

11:35 a.m. Session 2

How Big is a Microservice? with Jeff Butler

How big is a microservice? A microservice should encompass a bounded context. In this session I will discuss these concepts in detail and how system design decisions can have serious implications for transaction and data-store design.

12:20 p.m. Lunch

Lunch Provided

Vegetarian options available!

1:05 p.m. Session 3

Temporal Anomalies: Five Years of IA and UX Case Studies about Time with Michael McLeod

This session will describe several hard-learned lessons about user experience and time. It will start with assumptions about time made by the speaker, the co-inventor of an educational technology product, and how those assumptions came to be baked into that product’s information architecture and user interfaces.

2:00 p.m. Session 4

Cognitive Bias in IA with Justin Zalewski

We are all subject to unconscious cognitive biases that affect the way we interpret information. Being aware of these biases can help us design better experiences and structure information in a more intuitive way for our audiences.

2:55 p.m. Wrap-Up

Wrap-Up + Goodbye!

Our Sponsors

WIAD Indy is brought to you by our wonderful 2019 Sponsors:


10201 N Illinois St, Indianapolis, IN 46290

Sat, February 23, 2019
10:30 AM – 3:00 PM EST